Gershon Veroba Info: An artist’s job is to continually escape the constraints of how others label their art and to redefine what they do, both for themselves and their audience. Gershon Veroba is an artist doing precisely that - expanding and building upon his role as the “musician’s musician” in the Jewish music world while bridging the divide between Jewish and secular music. On his latest album, Reach Out, Veroba takes his music to a new level of passion, spirituality and soulfulness, while retaining the elements that have made him a favorite of the Jewish community for years.
Born into a musical family, with his father a well-known cantor and his mother an opera singer, Gershon grew up with music everywhere in his home, a daily fact of life. And like millions in his generation, his musical epiphany came from the Beatles. He recounts, “I went to see A Hard Day’s Night and Help and then I just became hooked on music.” Gershon’s music sensibility was additionally formed by pop singers/crooners like Frank Sinatra and Dean Martin as well singer/songwriters like Joni Mitchell and James Taylor; artists whose influence allowed Gershon to flourish in a multitude of styles.
For Gershon Veroba, Reach Out is his time to deliver upon his goals; to expand his own sense of what is possible for both himself and his music. “I’m showing myself as a serious artist. No matter how religious anyone is, they honor mainstream musicians. They’re going to honor a guy who is of mainstream quality but serves his faith. I’m being serious, original and open with the fact that I am a Jewish American and at the same time, I’m communicating American life and global messages to all people, including Jewish purists.” With the obvious quality and dedication of Reach Out, Gershon Veroba can no longer be pigeonholed for anything other than what he is; an artist and musician of the first order. ||
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